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Marks and Spencer is a British fashion brand, but branches from the Middle East are owned by al-Futtaim group, which is one of the largest retail companies in the Middle East.We were lucky enough to be part of their journey to create the brand's first website in the Middle East, and during this time we had the chance to work with the host brand to rebrand the website, trying to improve the user interface and user experience.
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We joined the customer journey to learn more about the competitors and understand the market share and opportunities that can be covered from various angles (product quality, price, portions, content, etc.) than they help us compete with our product and improve more areas that have a significant impact on the user journey.
Building a sitemap and user journey is important in building digital product because it helps to create a clear structure for the Product and ensures a positive user experience. The sitemap outlines the overall architecture of the product, showing the hierarchy and organization of content and pages. It helps to ensure that all necessary pages and content are included, and that users can easily navigate through the website.
Wireframes visually represent the layout and structure of website or app pages and screens, identifying necessary content, features, and functionalities. Designers and developers use them to ensure all elements are included, organized effectively, and provide a great user experience. Wireframes also reveal potential issues or challenges in the UI design before actual development begins. They are an essential step in the process to ensure the final product meets user needs and expectations.
We joined the customer journey to improve their current online guidelines (fonts, colors, icons, content, and photography) to match the new website platform and improve the Arabic user experience while following the brand appearance.
Our client's main goal is to create an e-commerce website for Arab countries, so we focused on translating the website from English to Arabic with clear navigation that helps Arabic users easily achieve their goals, and this was accomplished by reviewing and testing the information art and category and product names to sure that they are familiar to the other user. In addition, we improved the user experience by adding more information that will help the user.
User testing helps us gather feedback and insights from real users, which we can use to improve the product's design and functionality. It ensures that the product meets the needs and expectations of the target audience, leading to higher user satisfaction and better business outcomes.
We joined the customer journey to improve brand awareness by creating different types of web businesses that showcase different brand values (portions, new products, inspiration, etc.), and we succeeded in getting 21,000 online orders in the first six months.
We joined the customer journey to improve brand awareness by creating different types of email marketing to spread the new brand messages by showing different brand values (portions, new products, product quality, etc.)
We helped our client gain exposure online using different social media platforms (Facebook, Instagram) after understanding the company's target audience, and we reached 34,000 followers based on our campaigns' digital marketing, garnered 200,000 impressions and 78,000 interactions, and increased website traffic by 25%.
We joined the customer journey to build brand awareness by creating different types of outdoor elements (billboards, window displays, flags, and stands) following brand guidelines.
Our client's main objective was the rebranding of Aftron, on the one hand to refresh the brand and match the new trending designs, and on the other hand to use the same event and raise awareness to seek opportunities b2b by creating an online wholesale solution for other distribution companies.Based on this, we began our research to understand the strategy, values, and vision of the brand and create a competitive analysis that helped us understand market share and opportunities that could be realized.
Building a sitemap and user journey is important in building digital product because it helps to create a clear structure for the Product and ensures a positive user experience. The sitemap outlines the overall architecture of the product, showing the hierarchy and organization of content and pages. It helps to ensure that all necessary pages and content are included, and that users can easily navigate through the website.
Wireframes visually represent the layout and structure of website or app pages and screens, identifying necessary content, features, and functionalities. Designers and developers use them to ensure all elements are included, organized effectively, and provide a great user experience. Wireframes also reveal potential issues or challenges in the UI design before actual development begins. They are an essential step in the process to ensure the final product meets user needs and expectations.
Our client's main goal was to be attractive, stand out, and provide a sense of excitement and fun, especially to our target audience, primarily teenagers and the new generation, because the internet has become the primary marketing tool, rather than television.Based on that, we chose orange and black as the main colors, and from there, we built online and offline guidelines (fonts, colors, icons, content, and photography) as standards to follow on all communication platforms, including social media.
We joined the customer journey to renew and improve the digital product from various perspectives, including the UI (accessibility, hierarchy, usability), UX (artifacts of information, functionality, interactions), and different devices, mobiles and tablets (Android and iOS), and are part of their sprints in close collaboration with their development team.
User testing helps us gather feedback and insights from real users, which we can use to improve the product's design and functionality. It ensures that the product meets the needs and expectations of the target audience, leading to higher user satisfaction and better business outcomes.
We joined the customer journey to improve brand awareness by creating different types of web businesses that show different application values (portions, new content, new features, etc.) and succeeded with 4,000 subscribers.
We joined the customer journey to improve app alerts by creating different types of email marketing to deliver new messages and app appearances showing different brand values (promotions, new content, new features, etc.).
We helped our client gain exposure online using different social media platforms (Facebook, Instagram) after understanding the company's target audience, and we reached 20,000 followers based on our digital marketing campaigns with 50,000 impressions, 20,000 interactions, and 11,500 subscribers.
We joined the customer journey to learn more about the product by conducting primary research, user testing, and interviews that helped us deeply understand user behaviours during the website journey, the challenges they faced, and how it could be improved based on what we understood better about user needs and expectations, which added great value in creating a successful trading strategy with the right user experience.
Building a sitemap and user journey is important in building digital product because it helps to create a clear structure for the Product and ensures a positive user experience. The sitemap outlines the overall architecture of the product, showing the hierarchy and organization of content and pages. It helps to ensure that all necessary pages and content are included, and that users can easily navigate through the website.
Wireframes visually represent the layout and structure of website or app pages and screens, identifying necessary content, features, and functionalities. Designers and developers use them to ensure all elements are included, organized effectively, and provide a great user experience. Wireframes also reveal potential issues or challenges in the UI design before actual development begins. They are an essential step in the process to ensure the final product meets user needs and expectations.
We joined the customer journey to improve their current online guidelines (fonts, colors, icons, content, and photography) to match the new website platform and improve the Arabic user experience while following the brand appearance.
The main objective of our client is to create an e-commerce website for Arab countries, based on which we focused on translating the website from English to Arabic with clear navigation that helps Arabic users easily achieve their goals, and this has been done by reviewing and testing the information art and category and product names to sure that they are familiar to the user.On the other hand, we followed best practise in building the website, having a standard template for different needs (marketing, editorial, and landing pages) to keep consistency at all times, and we started with the mobile experience because 85% of traffic online is specific to purchases from mobile.
User testing helps us gather feedback and insights from real users, which we can use to improve the product's design and functionality. It ensures that the product meets the needs and expectations of the target audience, leading to higher user satisfaction and better business outcomes.
We joined the customer journey to improve brand awareness by creating different types of web businesses that showcase different brand values (portions, new products, inspiration, etc.) and succeeded in getting 12,000 online orders in the first 4 months.
We joined the customer journey to improve brand awareness by creating different types of email marketing to spread the new brand messages by showing different brand values (portions, new products, product quality, etc.)
We helped our client gain exposure online using different social media platforms (Facebook, Instagram) after understanding the company's target audience, and we reached 40,000 followers based on our digital marketing campaigns, garnered 120,000 impressions and 65,000 interactions, and increased website traffic by 40%.
We joined the customer journey to build brand awareness by creating different types of outdoor elements (billboards, window displays, flags, and stands) following brand guidelines.
Our client's main objective was to attract teenagers, as they are big fans of this type of food (crepe-waffle), and travelling customers, starting from the fact that we chose a brand identity that gives off a trendy and stylish vibe with the use of attractive illustrations and colours (black and orange), and from there we created online and offline guidelines (fonts, colors, icons, content, and photography) as a standard to follow on all communication platforms.
Based on the brand guidelines, we have followed the same standards to maintain consistency for the creation of different types of offline items such as (uniform - backaging - printing - uniform - delivery transport...etc .)
We joined the customer journey to improve brand awareness and consistency by creating different types of print elements to use in the store, such large menus, portions, meals, and flags, following the brand guidelines.
We joined the customer journey to build brand awareness by creating different types of outdoor elements (billboards, storefronts, flags, and stands) following brand guidelines.
We helped our client raise awareness online using different social media platforms (Facebook, Instagram) after understanding the company's target audience and reaching 4,000 followers based on our digital marketing campaigns and 1,400 direct orders.
Our client's main goal was to be appealing, so we used the search-based colours (yellow and red) as it relates to discounts and promotions, and we used a modern form of the logo that can be used as a brand, and we built online and offline guidelines (fonts, colors, icons, content, and photography) as a standard to follow across all communication platforms, including digital products (website and app).
Our client's main goal was to be appealing, so we used the search-based colours (yellow and red) as it relates to discounts and promotions, and we used a modern form of the logo that can be used as a brand, and we built online and offline guidelines (fonts, colors, icons, content, and photography) as a standard to follow across all communication platforms, including digital products (website and app).
Our client's main goal is to create a website that generates direct and indirect traffic to offers and promotions on social media, as well as direct calls or emails through the website to increase sales, because we built a simple user journey with social media highlighting in multiple places on the website, which increases the possibility of user interaction and clearly shows other means of communication (email or phone number), and we used the colour blue as an inspiration
Based on the brand guidelines, we have followed the same standards to maintain consistency in the creation of different types of offline items such as stationery, business cards, badges, uniforms, advertising magazines, etc.
We joined the customer journey to increase brand awareness by creating various types of outdoor elements (billboards, shops, flags, and kiosks) in accordance with brand guidelines.
We helped our client raise awareness online using different social media platforms (Facebook, Instagram) after understanding the company's target audience and reaching 2,500 followers through our digital marketing campaigns, resulting in 600 direct bookings and 4,000 interactions.
Our client's main objective was the rebranding of Aftron, on the one hand to refresh the brand and match the new trending designs, and on the other hand to use the same event and raise awareness to seek opportunities b2b by creating an online wholesale solution for other distribution companies.Based on this, we began our research to understand the strategy, values, and vision of the brand and create a competitive analysis that helped us understand market share and opportunities that could be realized.
Building a sitemap and user journey is important in building digital product because it helps to create a clear structure for the Product and ensures a positive user experience. The sitemap outlines the overall architecture of the product, showing the hierarchy and organization of content and pages. It helps to ensure that all necessary pages and content are included, and that users can easily navigate through the website.
Wireframes visually represent the layout and structure of website or app pages and screens, identifying necessary content, features, and functionalities. Designers and developers use them to ensure all elements are included, organized effectively, and provide a great user experience. Wireframes also reveal potential issues or challenges in the UI design before actual development begins. They are an essential step in the process to ensure the final product meets user needs and expectations.
Our client's main objective was to change the brand identity to show the safety and quality of the products based on this, we changed to blue as the main colour for safety and created guidelines online and offline (fonts, colors, icons, content, and photography) as standards to follow across all communication platforms.
Prototypes are crucial for designers as they allow us to validate concepts, gather feedback, and make early improvements. They facilitate effective communication, evaluate usability, and minimize risks in the design process, resulting in successful user-centered solutions.
The main objective of our client is to create a website for other retailers to discover the catalogue of the brand and create bulk order requests based on it.We ensure that our information is easily accessible to users by dividing products, categories, and sizes with a simple application process.Like 85% of mobile users, we begin our design journey with mobile and test other devices to ensure that we don't miss any sales opportunities.
User testing helps us gather feedback and insights from real users, which we can use to improve the product's design and functionality. It ensures that the product meets the needs and expectations of the target audience, leading to higher user satisfaction and better business outcomes.
We joined the customer journey to improve brand awareness by creating different types of web businesses showing different brand values (portions, new products, product quality, etc.) and we succeeded with 150 bulk orders, including 1,700 electronic parts.
We joined the customer journey to improve brand awareness by creating different types of email marketing to spread the new messages and brand appearance by showing different brand values (portions, new products, product quality ...etc).
We helped our client gain exposure online using different social media platforms (Facebook, Instagram) after understanding the company's target audience, and we reached 2,000 followers based on our digital marketing campaigns with 5,000 impressions and 3,000 interactions.
We joined the customer journey to build brand awareness by creating different types of outdoor elements like us (billboards - window displays - flags - stands) following brand guidelines.
Our goal is to create a memorable brand identity that reflects our commitment to quality and approachability. We use only the finest, freshest ingredients in our baked goods to delight our customers. Our brand guidelines establish a consistent visual language across all touchpoints to build strong emotional connections with our customers. We aim to communicate our brand values and personality through packaging, displays, and digital platforms. Our brand guidelines serve as a roadmap for clear and compelling messaging.
Based on the brand guidelines, we have followed the same standards to maintain consistency for the creation of different types of offline items such as (uniform - backaging - printing - uniform - delivery transport...etc .)
We joined the customer journey to improve brand awareness and consistency by creating different types of print elements to use in the store, such large menus, portions, meals, and flags, following the brand guidelines.
We joined the customer journey to build brand awareness by creating different types of outdoor elements (billboards, storefronts, flags, and stands) following brand guidelines.
We helped our client raise awareness online using different social media platforms (Facebook, Instagram) after understanding the company's target audience and reaching 5,000 followers based on our digital marketing campaigns and 2,000 direct orders.
We joined the customer journey to build brand awareness by creating different types of outdoor elements like us (billboards - window displays - flags - stands) following brand guidelines.
Our goal is to create a strong and recognizable brand identity that resonates with our target audience and establishes us as a leader in the fashion industry. We aim to consistently deliver high-quality products and exceptional customer service that exceeds our customers' expectations. Through our brand guidelines, we strive to maintain a cohesive and consistent visual language across all communication channels, including social media, advertising, packaging, and in-store displays. Our brand guidelines will serve as a roadmap for all creative decisions, ensuring that our brand message is always clear, compelling, and reflective of our core values.
Based on the brand guidelines, we have followed the same standards to maintain consistency for the creation of different types of offline items such as (uniform - backaging - printing - uniform - delivery transport...etc .)
We joined the customer journey to improve brand awareness and consistency by creating different types of print elements to use in the store, such store front, portions, and flags, following the brand guidelines.
We joined the customer journey to build brand awareness by creating different types of outdoor elements (billboards, storefronts, flags, and stands) following brand guidelines.
We helped our client raise awareness online using different social media platforms (Facebook, Instagram) after understanding the company's target audience and reaching 2,000 followers based on our digital marketing campaigns and 500 direct orders.
Introducing the new furniture brand, designed to capture the hearts of recent graduates and seniors alike. Our focus is on creating modern and stylish pieces that appeal to this dynamic demographic, inspired by their love of nature. The brand's identity is built around Arabic fonts and attractive woods, which feature an amazing combination of brown and orange. We've developed a guidelines, including fonts, colors, icons, content and photography, ensuring a consistent and compelling brand experience across all platforms.
Based on the brand guidelines, we have followed the same standards to maintain consistency for the creation of different types of offline items such as (uniform - printing - uniform - delivery transport...etc .)
We joined the customer journey to improve brand awareness and consistency by creating different types of print elements to use in the store, such store front, portions, and flags, following the brand guidelines.
We joined the customer journey to build brand awareness by creating different types of outdoor elements (billboards, storefronts, flags, and stands) following brand guidelines.
We helped our client raise awareness online using different social media platforms (Facebook, Instagram) after understanding the company's target audience and reaching 5,000 followers based on our digital marketing campaigns and 2,000 direct orders.
Introducing our new brand of honey, designed to win the hearts of athletes and health enthusiasts alike. Our focus is on creating a modern and stylish product, inspired by bees and honey. Our brand identity is built around bold and eye-catching illustrations and colors, which feature a stunning combination of yellow and blue. We've put together guidelines that includes fonts, colours, icons, content and photography, ensuring a consistent and compelling brand experience across all platforms. Through our high quality honey and healthy food products extracted from honey, we aim to provide a unique and delicious experience to all of our customers.
Based on the brand guidelines, we have followed the same standards to maintain consistency for the creation of different types of offline items such as (uniform - backaging - printing - uniform - delivery transport...etc .)
We joined the customer journey to improve brand awareness and consistency by creating different types of print elements to use in the store, such large menus, portions, and flags, following the brand guidelines.
We joined the customer journey to build brand awareness by creating different types of outdoor elements (billboards, storefronts, flags, and stands) following brand guidelines.
We helped our client raise awareness online using different social media platforms (Facebook, Instagram) after understanding the company's target audience and reaching 4,000 followers based on our digital marketing campaigns and 1,400 direct orders.
At our vegan burger brand, our mission is to establish ourselves as a leader in the food industry by delivering high-quality products and exceptional customer service that exceeds our customers' expectations. We know that our customers demand both taste and nutrition, which is why we're committed to creating delicious, plant-based burgers that are both healthy and satisfying. Our brand identity is all about being strong, recognizable, and cohesive, with a focus on clean design, bold colors, and a clear message. We've developed comprehensive brand guidelines that serve as a roadmap for all creative decisions, ensuring that our brand message is always consistent and reflective of our core values. From social media to advertising, packaging to in-store displays, every aspect of our brand is designed to delight and nourish both body and soul.
Based on the brand guidelines, we have followed the same standards to maintain consistency for the creation of different types of offline items such as (uniform - backaging - printing - uniform - delivery transport...etc .)
We joined the customer journey to improve brand awareness and consistency by creating different types of print elements to use in the store, such large menus, portions, meals, and flags, following the brand guidelines.
We joined the customer journey to build brand awareness by creating different types of outdoor elements (billboards, storefronts, flags, and stands) following brand guidelines.
We helped our client raise awareness online using different social media platforms (Facebook, Instagram) after understanding the company's target audience and reaching 10,000 followers based on our digital marketing campaigns and 5,000 direct orders.
