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jawwy

digital | branding

Jawwy TV is broadcasting a mobile and tablet app targeting the Middle East and golf areas and is owned by STC in partnership with Intigral. They were planning to rebrand the same app from Rocket TV to Jawwy TV in 2018 and we got the chance to be part of their journey to build the brand from scratch, including different types of perceptions (design, tone of voice, brand strategy, and marketing plan).We also participated in the construction of the digital product (UI research and UX), and we had positive results with over 20,000 subscriber to the new app in the first year.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

secondry research

As part of the project journey we have made research for the brand to gain insights and knowledge about the brand's industry, competitors, target audience, consumer behavior, and market trends. based on This information we inform and guide the brand's marketing strategy, product development, and overall business decisions.

Site Map / User Journey

Building a sitemap and user journey is important in building digital product because it helps to create a clear structure for the Product and ensures a positive user experience. The sitemap outlines the overall architecture of the product, showing the hierarchy and organization of content and pages. It helps to ensure that all necessary pages and content are included, and that users can easily navigate through the website.

wireframes

Wireframes visually represent the layout and structure of website or app pages and screens, identifying necessary content, features, and functionalities. Designers and developers use them to ensure all elements are included, organized effectively, and provide a great user experience. Wireframes also reveal potential issues or challenges in the UI design before actual development begins. They are an essential step in the process to ensure the final product meets user needs and expectations.

guidelines

Brand guidelines are a set of rules that define how a brand should look, feel, and communicate. They include brand identity elements, such as logos, colors, typography, and imagery, as well as guidelines for messaging and tone of voice and the style sheet is a document that outlines specific design and formatting guidelines for a project, including typography, color scheme, and layout. Together, brand guidelines and style sheets ensure consistency and coherence across all brand communications, helping to establish a strong and recognizable brand identity.

Website design (ui/UX)

The brand aimed to establish an ecommerce website catering to Arab countries, with a strong emphasis on UI and UX design. Our strategy involved transforming the website into Arabic, implementing intuitive navigation, and optimizing the information architecture for user-friendliness. With mobile devices accounting for 75% of online shopping traffic, we prioritized the mobile experience, adhering to best practices in UI and UX design. By focusing on responsiveness and ease of use, we delivered an innovative and visually engaging website that successfully aligns with our client's objectives.

user testing

User testing helps us gather feedback and insights from real users, which we can use to improve the product's design and functionality. It ensures that the product meets the needs and expectations of the target audience, leading to higher user satisfaction and better business outcomes.

Website Activities

I actively participated in the brand's journey to enhance awareness by implementing a diverse range of web activities showcasing various application values such as promotions, new content, and innovative features. Through these efforts, we achieved successful outcomes, driving positive results and capturing the attention of our target audience.

Email marketing

I joined the brand journey to elevate awareness and drive traffic by creating impactful email marketing campaigns. Through visually engaging designs, I effectively conveyed the brand's messages and reflected its distinct look and feel. This involved incorporating different brand values such as promotions, new collections, and highlighting the brand's value proposition. By strategically crafting these visuals, I aimed to captivate the audience and inspire heightened engagement with the brand.

social media marketing

I joined the brand journey to boost online awareness through social media platforms like Facebook and Instagram. By understanding the target audience, we implemented effective digital marketing campaigns that resulted in significant follower growth, increased impressions, strong interactions, and a growing subscriber base. These achievements showcased the success of our strategic approach in expanding the brand's online presence and engaging with a wide audience.

Outdoor marketing

To improve brand awareness, we collaborate with clients to create diverse outdoor elements such as billboards, front store displays, flags, and stands. By following brand guidelines, we ensure consistency and effectively communicate the brand's message. Our goal is to enhance visibility and leave a lasting impression on target audiences.

Research

As part of the project journey we have made research for the brand to gain insights and knowledge about the brand's industry, competitors, target audience, consumer behavior, and market trends. based on This information we inform and guide the brand's marketing strategy, product development, and overall business decisions.

Sitemap/User Journey

Building a sitemap and user journey is important in building digital product because it helps to create a clear structure for the Product and ensures a positive user experience. The sitemap outlines the overall architecture of the product, showing the hierarchy and organization of content and pages. It helps to ensure that all necessary pages and content are included, and that users can easily navigate through the website.

wireframes

Wireframes visually represent the layout and structure of website or app pages and screens, identifying necessary content, features, and functionalities. Designers and developers use them to ensure all elements are included, organized effectively, and provide a great user experience. Wireframes also reveal potential issues or challenges in the UI design before actual development begins. They are an essential step in the process to ensure the final product meets user needs and expectations.

guidelines

Brand guidelines are a set of rules that define how a brand should look, feel, and communicate. They include brand identity elements, such as logos, colors, typography, and imagery, as well as guidelines for messaging and tone of voice and the style sheet is a document that outlines specific design and formatting guidelines for a project, including typography, color scheme, and layout. Together, brand guidelines and style sheets ensure consistency and coherence across all brand communications, helping to establish a strong and recognizable brand identity.

mobile App (ui/UX)

The design team undertook the challenge of developing a user-centered ecommerce app for Arab countries. Our focus was on delivering exceptional UI and UX design, meticulously refining every aspect of the user journey, from the homepage to the checkout process. We dedicated special attention to presenting the products in a captivating manner, resulting in an ecommerce app that surpasses competitors and provides a remarkable shopping experience aligned with Bath and Body Works' renowned quality standards.

user testing

User testing helps us gather feedback and insights from real users, which we can use to improve the product's design and functionality. It ensures that the product meets the needs and expectations of the target audience, leading to higher user satisfaction and better business outcomes.

Website Activities

I actively participated in the brand's journey to enhance awareness by implementing a diverse range of web activities showcasing various application values such as promotions, new content, and innovative features. Through these efforts, we achieved successful outcomes, driving positive results and capturing the attention of our target audience.

Email marketing

I joined the brand journey to elevate awareness and drive traffic by creating impactful email marketing campaigns. Through visually engaging designs, I effectively conveyed the brand's messages and reflected its distinct look and feel. This involved incorporating different brand values such as promotions, new collections, and highlighting the brand's value proposition. By strategically crafting these visuals, I aimed to captivate the audience and inspire heightened engagement with the brand.

Social media marketing

I joined the brand journey to boost online awareness through social media platforms like Facebook and Instagram. By understanding the target audience, we implemented effective digital marketing campaigns that resulted in significant follower growth, increased impressions, strong interactions, and a growing subscriber base. These achievements showcased the success of our strategic approach in expanding the brand's online presence and engaging with a wide audience.

secondry research

As part of the project journey we have made research for the brand to gain insights and knowledge about the brand's industry, competitors, target audience, consumer behavior, and market trends. based on This information we inform and guide the brand's marketing strategy, product development, and overall business decisions.

Site Map / User Journey

Building a sitemap and user journey is important in building digital product because it helps to create a clear structure for the Product and ensures a positive user experience. The sitemap outlines the overall architecture of the product, showing the hierarchy and organization of content and pages. It helps to ensure that all necessary pages and content are included, and that users can easily navigate through the website.

wireframes

Wireframes visually represent the layout and structure of website or app pages and screens, identifying necessary content, features, and functionalities. Designers and developers use them to ensure all elements are included, organized effectively, and provide a great user experience. Wireframes also reveal potential issues or challenges in the UI design before actual development begins. They are an essential step in the process to ensure the final product meets user needs and expectations.

Guidelines

Brand guidelines are a set of rules that define how a brand should look, feel, and communicate. They include brand identity elements, such as logos, colors, typography, and imagery, as well as guidelines for messaging and tone of voice and the style sheet is a document that outlines specific design and formatting guidelines for a project, including typography, color scheme, and layout. Together, brand guidelines and style sheets ensure consistency and coherence across all brand communications, helping to establish a strong and recognizable brand identity.

prototype

Prototypes are crucial for designers as they allow us to validate concepts, gather feedback, and make early improvements. They facilitate effective communication, evaluate usability, and minimize risks in the design process, resulting in successful user-centered solutions.

Website (UI/UX)

The brand aimed to establish an ecommerce website catering to Arab countries, with a strong emphasis on UI and UX design. Our strategy involved transforming the website into Arabic, implementing intuitive navigation, and optimizing the information architecture for user-friendliness. With mobile devices accounting for 75% of online shopping traffic, we prioritized the mobile experience, adhering to best practices in UI and UX design. By focusing on responsiveness and ease of use, we delivered an innovative and visually engaging website that successfully aligns with our client's objectives.

user testing

User testing helps us gather feedback and insights from real users, which we can use to improve the product's design and functionality. It ensures that the product meets the needs and expectations of the target audience, leading to higher user satisfaction and better business outcomes.

Website Activities

I actively participated in the brand's journey to enhance awareness by implementing a diverse range of web activities showcasing various application values such as promotions, new content, and innovative features. Through these efforts, we achieved successful outcomes, driving positive results and capturing the attention of our target audience.

Email marketing

I joined the brand journey to elevate awareness and drive traffic by creating impactful email marketing campaigns. Through visually engaging designs, I effectively conveyed the brand's messages and reflected its distinct look and feel. This involved incorporating different brand values such as promotions, new collections, and highlighting the brand's value proposition. By strategically crafting these visuals, I aimed to captivate the audience and inspire heightened engagement with the brand.

social media marketing

I joined the brand journey to boost online awareness through social media platforms like Facebook and Instagram. By understanding the target audience, we implemented effective digital marketing campaigns that resulted in significant follower growth, increased impressions, strong interactions, and a growing subscriber base. These achievements showcased the success of our strategic approach in expanding the brand's online presence and engaging with a wide audience.

Outdoor marketing

To improve brand awareness, we collaborate with clients to create diverse outdoor elements such as billboards, front store displays, flags, and stands. By following brand guidelines, we ensure consistency and effectively communicate the brand's message. Our goal is to enhance visibility and leave a lasting impression on target audiences.

Guidlines

Brand guidelines are a set of rules that define how a brand should look, feel, and communicate. They include brand identity elements, such as logos, colors, typography, and imagery, as well as guidelines for messaging and tone of voice and the style sheet is a document that outlines specific design and formatting guidelines for a project, including typography, color scheme, and layout. Together, brand guidelines and style sheets ensure consistency and coherence across all brand communications, helping to establish a strong and recognizable brand identity.

Branding

Guided by brand guidelines, we consistently uphold the same high standards to ensure seamless consistency when crafting various offline elements. From uniforms and packaging to printing materials and delivery transport, we maintain a cohesive and recognizable brand identity across all touchpoints. By aligning our design choices with the brand's guidelines, we create a unified and impactful brand experience that resonates with our audience.

printing

As a part of the brand journey , I have had the privilege of working on various projects to elevate and enhance brand presence. Through meticulous attention to detail and a deep understanding of visual communication, I have crafted compelling printing elements that effectively represent and amplify the brand's identity.

outdoor

To improve brand awareness, we collaborate with clients to create diverse outdoor elements such as billboards, front store displays, flags, and stands. By following brand guidelines, we ensure consistency and effectively communicate the brand's message. Our goal is to enhance visibility and leave a lasting impression on target audiences.

social media marketing

I joined the brand journey to boost online awareness through social media platforms like Facebook and Instagram. By understanding the target audience, we implemented effective digital marketing campaigns that resulted in significant follower growth, increased impressions, strong interactions, and a growing subscriber base. These achievements showcased the success of our strategic approach in expanding the brand's online presence and engaging with a wide audience.

Fundamental research

As part of the project journey we have made research for the brand to gain insights and knowledge about the brand's industry, competitors, target audience, consumer behavior, and market trends. based on This information we inform and guide the brand's marketing strategy, product development, and overall business decisions.

guidlines

Brand guidelines are a set of rules that define how a brand should look, feel, and communicate. They include brand identity elements, such as logos, colors, typography, and imagery, as well as guidelines for messaging and tone of voice and the style sheet is a document that outlines specific design and formatting guidelines for a project, including typography, color scheme, and layout. Together, brand guidelines and style sheets ensure consistency and coherence across all brand communications, helping to establish a strong and recognizable brand identity.

Building website (UI/UX)

The brand aimed to establish an ecommerce website catering to Arab countries, with a strong emphasis on UI and UX design. Our strategy involved transforming the website into Arabic, implementing intuitive navigation, and optimizing the information architecture for user-friendliness. With mobile devices accounting for 75% of online shopping traffic, we prioritized the mobile experience, adhering to best practices in UI and UX design. By focusing on responsiveness and ease of use, we delivered an innovative and visually engaging website that successfully aligns with our client's objectives.

branding

Guided by brand guidelines, we consistently uphold the same high standards to ensure seamless consistency when crafting various offline elements. From uniforms and packaging to printing materials and delivery transport, we maintain a cohesive and recognizable brand identity across all touchpoints. By aligning our design choices with the brand's guidelines, we create a unified and impactful brand experience that resonates with our audience.

outdoor

To improve brand awareness, we collaborate with clients to create diverse outdoor elements such as billboards, front store displays, flags, and stands. By following brand guidelines, we ensure consistency and effectively communicate the brand's message. Our goal is to enhance visibility and leave a lasting impression on target audiences.

Social media marketing

I joined the brand journey to boost online awareness through social media platforms like Facebook and Instagram. By understanding the target audience, we implemented effective digital marketing campaigns that resulted in significant follower growth, increased impressions, strong interactions, and a growing subscriber base. These achievements showcased the success of our strategic approach in expanding the brand's online presence and engaging with a wide audience.

secondry research

As part of the project journey we have made research for the brand to gain insights and knowledge about the brand's industry, competitors, target audience, consumer behavior, and market trends. based on This information we inform and guide the brand's marketing strategy, product development, and overall business decisions.

Site Map / User Journey

Building a sitemap and user journey is important in building digital product because it helps to create a clear structure for the Product and ensures a positive user experience. The sitemap outlines the overall architecture of the product, showing the hierarchy and organization of content and pages. It helps to ensure that all necessary pages and content are included, and that users can easily navigate through the website.

Wireframes

Wireframes visually represent the layout and structure of website or app pages and screens, identifying necessary content, features, and functionalities. Designers and developers use them to ensure all elements are included, organized effectively, and provide a great user experience. Wireframes also reveal potential issues or challenges in the UI design before actual development begins. They are an essential step in the process to ensure the final product meets user needs and expectations.

guidelines

Brand guidelines are a set of rules that define how a brand should look, feel, and communicate. They include brand identity elements, such as logos, colors, typography, and imagery, as well as guidelines for messaging and tone of voice and the style sheet is a document that outlines specific design and formatting guidelines for a project, including typography, color scheme, and layout. Together, brand guidelines and style sheets ensure consistency and coherence across all brand communications, helping to establish a strong and recognizable brand identity.

Prototype

Prototypes are crucial for designers as they allow us to validate concepts, gather feedback, and make early improvements. They facilitate effective communication, evaluate usability, and minimize risks in the design process, resulting in successful user-centered solutions.

website (UI/UX)

The brand aimed to establish an ecommerce website catering to Arab countries, with a strong emphasis on UI and UX design. Our strategy involved transforming the website into Arabic, implementing intuitive navigation, and optimizing the information architecture for user-friendliness. With mobile devices accounting for 75% of online shopping traffic, we prioritized the mobile experience, adhering to best practices in UI and UX design. By focusing on responsiveness and ease of use, we delivered an innovative and visually engaging website that successfully aligns with our client's objectives.

User Testing

User testing helps us gather feedback and insights from real users, which we can use to improve the product's design and functionality. It ensures that the product meets the needs and expectations of the target audience, leading to higher user satisfaction and better business outcomes.

Website Activities

I actively participated in the brand's journey to enhance awareness by implementing a diverse range of web activities showcasing various application values such as promotions, new content, and innovative features. Through these efforts, we achieved successful outcomes, driving positive results and capturing the attention of our target audience.

Email marketing

I joined the brand journey to elevate awareness and drive traffic by creating impactful email marketing campaigns. Through visually engaging designs, I effectively conveyed the brand's messages and reflected its distinct look and feel. This involved incorporating different brand values such as promotions, new collections, and highlighting the brand's value proposition. By strategically crafting these visuals, I aimed to captivate the audience and inspire heightened engagement with the brand.

social media

I joined the brand journey to boost online awareness through social media platforms like Facebook and Instagram. By understanding the target audience, we implemented effective digital marketing campaigns that resulted in significant follower growth, increased impressions, strong interactions, and a growing subscriber base. These achievements showcased the success of our strategic approach in expanding the brand's online presence and engaging with a wide audience.

OUTDOOR MARKETINg

To improve brand awareness, we collaborate with clients to create diverse outdoor elements such as billboards, front store displays, flags, and stands. By following brand guidelines, we ensure consistency and effectively communicate the brand's message. Our goal is to enhance visibility and leave a lasting impression on target audiences.

Guidlines

Brand guidelines are a set of rules that define how a brand should look, feel, and communicate. They include brand identity elements, such as logos, colors, typography, and imagery, as well as guidelines for messaging and tone of voice and the style sheet is a document that outlines specific design and formatting guidelines for a project, including typography, color scheme, and layout. Together, brand guidelines and style sheets ensure consistency and coherence across all brand communications, helping to establish a strong and recognizable brand identity.

Branding

Guided by brand guidelines, we consistently uphold the same high standards to ensure seamless consistency when crafting various offline elements. From uniforms and packaging to printing materials and delivery transport, we maintain a cohesive and recognizable brand identity across all touchpoints. By aligning our design choices with the brand's guidelines, we create a unified and impactful brand experience that resonates with our audience.

printing

As a part of the brand journey , I have had the privilege of working on various projects to elevate and enhance brand presence. Through meticulous attention to detail and a deep understanding of visual communication, I have crafted compelling printing elements that effectively represent and amplify the brand's identity.

outdoor

To improve brand awareness, we collaborate with clients to create diverse outdoor elements such as billboards, front store displays, flags, and stands. By following brand guidelines, we ensure consistency and effectively communicate the brand's message. Our goal is to enhance visibility and leave a lasting impression on target audiences.

social media marketing

I joined the brand journey to boost online awareness through social media platforms like Facebook and Instagram. By understanding the target audience, we implemented effective digital marketing campaigns that resulted in significant follower growth, increased impressions, strong interactions, and a growing subscriber base. These achievements showcased the success of our strategic approach in expanding the brand's online presence and engaging with a wide audience.

Guidlines

Brand guidelines are a set of rules that define how a brand should look, feel, and communicate. They include brand identity elements, such as logos, colors, typography, and imagery, as well as guidelines for messaging and tone of voice and the style sheet is a document that outlines specific design and formatting guidelines for a project, including typography, color scheme, and layout. Together, brand guidelines and style sheets ensure consistency and coherence across all brand communications, helping to establish a strong and recognizable brand identity.

Branding

Guided by brand guidelines, we consistently uphold the same high standards to ensure seamless consistency when crafting various offline elements. From uniforms and packaging to printing materials and delivery transport, we maintain a cohesive and recognizable brand identity across all touchpoints. By aligning our design choices with the brand's guidelines, we create a unified and impactful brand experience that resonates with our audience.

printing

As a part of the brand journey , I have had the privilege of working on various projects to elevate and enhance brand presence. Through meticulous attention to detail and a deep understanding of visual communication, I have crafted compelling printing elements that effectively represent and amplify the brand's identity.

outdoor

To improve brand awareness, we collaborate with clients to create diverse outdoor elements such as billboards, front store displays, flags, and stands. By following brand guidelines, we ensure consistency and effectively communicate the brand's message. Our goal is to enhance visibility and leave a lasting impression on target audiences.

social media marketing

I joined the brand journey to boost online awareness through social media platforms like Facebook and Instagram. By understanding the target audience, we implemented effective digital marketing campaigns that resulted in significant follower growth, increased impressions, strong interactions, and a growing subscriber base. These achievements showcased the success of our strategic approach in expanding the brand's online presence and engaging with a wide audience.

OUTDOOR MARKETINg

We  joined the customer journey to build brand awareness by creating different types of outdoor elements like us (billboards - window displays - flags - stands) following brand guidelines.

Guidlines

Brand guidelines are a set of rules that define how a brand should look, feel, and communicate. They include brand identity elements, such as logos, colors, typography, and imagery, as well as guidelines for messaging and tone of voice and the style sheet is a document that outlines specific design and formatting guidelines for a project, including typography, color scheme, and layout. Together, brand guidelines and style sheets ensure consistency and coherence across all brand communications, helping to establish a strong and recognizable brand identity.

Branding

Guided by brand guidelines, we consistently uphold the same high standards to ensure seamless consistency when crafting various offline elements. From uniforms and packaging to printing materials and delivery transport, we maintain a cohesive and recognizable brand identity across all touchpoints. By aligning our design choices with the brand's guidelines, we create a unified and impactful brand experience that resonates with our audience.

printing

As a part of the brand journey , I have had the privilege of working on various projects to elevate and enhance brand presence. Through meticulous attention to detail and a deep understanding of visual communication, I have crafted compelling printing elements that effectively represent and amplify the brand's identity.

outdoor

To improve brand awareness, we collaborate with clients to create diverse outdoor elements such as billboards, front store displays, flags, and stands. By following brand guidelines, we ensure consistency and effectively communicate the brand's message. Our goal is to enhance visibility and leave a lasting impression on target audiences.

social media marketing

I joined the brand journey to boost online awareness through social media platforms like Facebook and Instagram. By understanding the target audience, we implemented effective digital marketing campaigns that resulted in significant follower growth, increased impressions, strong interactions, and a growing subscriber base. These achievements showcased the success of our strategic approach in expanding the brand's online presence and engaging with a wide audience.

Guidlines

Brand guidelines are a set of rules that define how a brand should look, feel, and communicate. They include brand identity elements, such as logos, colors, typography, and imagery, as well as guidelines for messaging and tone of voice and the style sheet is a document that outlines specific design and formatting guidelines for a project, including typography, color scheme, and layout. Together, brand guidelines and style sheets ensure consistency and coherence across all brand communications, helping to establish a strong and recognizable brand identity.

Branding

Guided by brand guidelines, we consistently uphold the same high standards to ensure seamless consistency when crafting various offline elements. From uniforms and packaging to printing materials and delivery transport, we maintain a cohesive and recognizable brand identity across all touchpoints. By aligning our design choices with the brand's guidelines, we create a unified and impactful brand experience that resonates with our audience.

printing

As a part of the brand journey , I have had the privilege of working on various projects to elevate and enhance brand presence. Through meticulous attention to detail and a deep understanding of visual communication, I have crafted compelling printing elements that effectively represent and amplify the brand's identity.

outdoor

To improve brand awareness, we collaborate with clients to create diverse outdoor elements such as billboards, front store displays, flags, and stands. By following brand guidelines, we ensure consistency and effectively communicate the brand's message. Our goal is to enhance visibility and leave a lasting impression on target audiences.

social media marketing

I joined the brand journey to boost online awareness through social media platforms like Facebook and Instagram. By understanding the target audience, we implemented effective digital marketing campaigns that resulted in significant follower growth, increased impressions, strong interactions, and a growing subscriber base. These achievements showcased the success of our strategic approach in expanding the brand's online presence and engaging with a wide audience.

Guidlines

Brand guidelines are a set of rules that define how a brand should look, feel, and communicate. They include brand identity elements, such as logos, colors, typography, and imagery, as well as guidelines for messaging and tone of voice and the style sheet is a document that outlines specific design and formatting guidelines for a project, including typography, color scheme, and layout. Together, brand guidelines and style sheets ensure consistency and coherence across all brand communications, helping to establish a strong and recognizable brand identity.

Branding

Guided by brand guidelines, we consistently uphold the same high standards to ensure seamless consistency when crafting various offline elements. From uniforms and packaging to printing materials and delivery transport, we maintain a cohesive and recognizable brand identity across all touchpoints. By aligning our design choices with the brand's guidelines, we create a unified and impactful brand experience that resonates with our audience.

printing

As a part of the brand journey , I have had the privilege of working on various projects to elevate and enhance brand presence. Through meticulous attention to detail and a deep understanding of visual communication, I have crafted compelling printing elements that effectively represent and amplify the brand's identity.

outdoor

To improve brand awareness, we collaborate with clients to create diverse outdoor elements such as billboards, front store displays, flags, and stands. By following brand guidelines, we ensure consistency and effectively communicate the brand's message. Our goal is to enhance visibility and leave a lasting impression on target audiences.

social media marketing

I joined the brand journey to boost online awareness through social media platforms like Facebook and Instagram. By understanding the target audience, we implemented effective digital marketing campaigns that resulted in significant follower growth, increased impressions, strong interactions, and a growing subscriber base. These achievements showcased the success of our strategic approach in expanding the brand's online presence and engaging with a wide audience.

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jawwy

digital | branding

Jawwy TV is broadcasting a mobile and tablet app targeting the Middle East and golf areas and is owned by STC in partnership with Intigral. They were planning to rebrand the same app from Rocket TV to Jawwy TV in 2018 and we got the chance to be part of their journey to build the brand from scratch, including different types of perceptions (design, tone of voice, brand strategy, and marketing plan).We also participated in the construction of the digital product (UI research and UX), and we had positive results with over 20,000 subscriber to the new app in the first year.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Fundamental research

We joined the customer journey to learn more about the competitors and understand the market share and opportunities that can be covered from various angles (product quality, price, portions, content, etc.) than they help us compete with our product and improve more areas that have a significant impact on the user journey.

online guidelines

We joined the customer journey to improve their current online guidelines (fonts, colors, icons, content, and photography) to match the new website platform and improve the Arabic user experience while following the brand appearance.

User interviews

We joined the customer journey to learn more about the product by conducting primary research, user testing, and interviews that helped us deeply understand user behaviour during the website journey, the challenges they faced, and how it could be improved based on what we understood better about user needs and expectations, which added great value in creating a successful trading strategy with the right user experience.

Website design (ui/UX)

Our client's main goal is to create an e-commerce website for Arab countries, so we focused on translating the website from English to Arabic with clear navigation that helps Arabic users easily achieve their goals, and this was accomplished by reviewing and testing the information art and category and product names to sure that they are familiar to the other user. In addition, we improved the user experience by adding more information that will help the user.

Website Activities

We joined the customer journey to improve brand awareness by creating different types of web businesses that showcase different brand values (portions, new products, inspiration, etc.), and we succeeded in getting 21,000 online orders in the first six months.

Email marketing

We joined the customer journey to improve brand awareness by creating different types of email marketing to spread the new brand messages by showing different brand values (portions, new products, product quality, etc.)

social media marketing

We helped our client gain exposure online using different social media platforms (Facebook, Instagram) after understanding the company's target audience, and we reached 34,000 followers based on our campaigns' digital marketing, garnered 200,000 impressions and 78,000 interactions, and increased website traffic by 25%.

Outdoor marketing

We joined the customer journey to build brand awareness by creating different types of outdoor elements (billboards, window displays, flags, and stands) following brand guidelines.

User interviews

We joined the customer journey to learn more about the product by conducting primary research, user testing, and interviews that helped us understand in depth the challenges of the user during the application journey and how it could be improved.Based on the personas, we better understood the needs and expectations of the users, which added great value in creating a successful content strategy with a correct user experience.

guidelines

Our client's main goal was to be attractive, stand out, and provide a sense of excitement and fun, especially to our target audience, primarily teenagers and the new generation, because the internet has become the primary marketing tool, rather than television.Based on that, we chose orange and black as the main colors, and from there, we built online and offline guidelines (fonts, colors, icons, content, and photography) as standards to follow on all communication platforms, including social media.

research & Revamp

We joined the customer journey to learn more about the competitors and understand the market share and opportunities that can be covered from various angles (product quality, price, portions, content, etc.) than they help to compete with our product and improve more areas that have a great reflection on the user journey, also based on research that helps us to improve brand strategy and vision and focus on different values.

Build App (ui/UX)

We joined the customer journey to renew and improve the digital product from various perspectives, including the UI (accessibility, hierarchy, usability), UX (artifacts of information, functionality, interactions), and different devices, mobiles and tablets (Android and iOS), and are part of their sprints in close collaboration with their development team.

Website Activities

We joined the customer journey to improve brand awareness by creating different types of web businesses that show different application values (portions, new content, new features, etc.) and succeeded with 4,000 subscribers.

Email marketing

We joined the customer journey to improve app alerts by creating different types of email marketing to deliver new messages and app appearances showing different brand values (promotions, new content, new features, etc.).

Social media marketing

We helped our client gain exposure online using different social media platforms (Facebook, Instagram) after understanding the company's target audience, and we reached 20,000 followers based on our digital marketing campaigns with 50,000 impressions, 20,000 interactions, and 11,500 subscribers.

Outdoor marketing

We joined the customer journey to build brand awareness by creating different types of outdoor elements (billboards, window displays, flags, and stands) following brand guidelines.

Primary research

We joined the customer journey to learn more about the product by conducting primary research, user testing, and interviews that helped us deeply understand user behaviours during the website journey, the challenges they faced, and how it could be improved based on what we understood better about user needs and expectations, which added great value in creating a successful trading strategy with the right user experience.

Online Guidlines

We joined the customer journey to improve their current online guidelines (fonts, colors, icons, content, and photography) to match the new website platform and improve the Arabic user experience while following the brand appearance.

Website design (Ui/UX)

The main objective of our client is to create an e-commerce website for Arab countries, based on which we focused on translating the website from English to Arabic with clear navigation that helps Arabic users easily achieve their goals, and this has been done by reviewing and testing the information art and category and product names to sure that they are familiar to the user.On the other hand, we followed best practise in building the website, having a standard template for different needs (marketing, editorial, and landing pages) to keep consistency at all times, and we started with the mobile experience because 85% of traffic online is specific to purchases from mobile.

Website Activities

We joined the customer journey to improve brand awareness by creating different types of web businesses that showcase different brand values (portions, new products, inspiration, etc.) and succeeded in getting 12,000 online orders in the first 4 months.

Email marketing

We joined the customer journey to improve brand awareness by creating different types of email marketing to spread the new brand messages by showing different brand values (portions, new products, product quality, etc.)

social media marketing

We helped our client gain exposure online using different social media platforms (Facebook, Instagram) after understanding the company's target audience, and we reached 40,000 followers based on our digital marketing campaigns, garnered 120,000 impressions and 65,000 interactions, and increased website traffic by 40%.

Outdoor marketing

We joined the customer journey to build brand awareness by creating different types of outdoor elements (billboards, window displays, flags, and stands) following brand guidelines.

Guidlines

Our client's main objective was to attract teenagers, as they are big fans of this type of food (crepe-waffle), and travelling customers, starting from the fact that we chose a brand identity that gives off a trendy and stylish vibe with the use of attractive illustrations and colours (black and orange), and from there we created online and offline guidelines (fonts, colors, icons, content, and photography) as a standard to follow on all communication platforms.

Branding

Based on the brand guidelines, we have followed the same standards to maintain consistency for the creation of different types of offline items such as (uniform - backaging - printing - uniform - delivery transport...etc .)

printing

We joined the customer journey to improve brand awareness and consistency by creating different types of print elements to use in the store, such large menus, portions, meals, and flags, following the brand guidelines.

outdoor

We joined the customer journey to build brand awareness by creating different types of outdoor elements (billboards, storefronts, flags, and stands) following brand guidelines.

social media marketing

We helped our client raise awareness online using different social media platforms (Facebook, Instagram) after understanding the company's target audience and reaching 4,000 followers based on our digital marketing campaigns and 1,400 direct orders.

Fundamental research

Our client's main goal was to be appealing, so we used the search-based colours (yellow and red) as it relates to discounts and promotions, and we used a modern form of the logo that can be used as a brand, and we built online and offline guidelines (fonts, colors, icons, content, and photography) as a standard to follow across all communication platforms, including digital products (website and app).

guidlines

Our client's main goal was to be appealing, so we used the search-based colours (yellow and red) as it relates to discounts and promotions, and we used a modern form of the logo that can be used as a brand, and we built online and offline guidelines (fonts, colors, icons, content, and photography) as a standard to follow across all communication platforms, including digital products (website and app).

Building website (UI/UX)

Our client's main goal is to create a website that generates direct and indirect traffic to offers and promotions on social media, as well as direct calls or emails through the website to increase sales, because we built a simple user journey with social media highlighting in multiple places on the website, which increases the possibility of user interaction and clearly shows other means of communication (email or phone number), and we used the colour blue as an inspiration

branding

Based on the brand guidelines, we have followed the same standards to maintain consistency in the creation of different types of offline items such as stationery, business cards, badges, uniforms, advertising magazines, etc.

outdoor

We joined the customer journey to increase brand awareness by creating various types of outdoor elements (billboards, shops, flags, and kiosks) in accordance with brand guidelines.

Social media marketing

We helped our client raise awareness online using different social media platforms (Facebook, Instagram) after understanding the company's target audience and reaching 2,500 followers through our digital marketing campaigns, resulting in 600 direct bookings and 4,000 interactions.

fundamental research

Our client's main objective was the rebranding of Aftron, on the one hand to refresh the brand and match the new trending designs, and on the other hand to use the same event and raise awareness to seek opportunities b2b by creating an online wholesale solution for other distribution companies.Based on this, we began our research to understand the strategy, values, and vision of the brand and create a competitive analysis that helped us understand market share and opportunities that could be realized.

online guidelines

Our client's main objective was to change the brand identity to show the safety and quality of the products based on this, we changed to blue as the main colour for safety and created guidelines online and offline (fonts, colors, icons, content, and photography) as standards to follow across all communication platforms.

Building website (UI/UX)

The main objective of our client is to create a website for other retailers to discover the catalogue of the brand and create bulk order requests based on it.We ensure that our information is easily accessible to users by dividing products, categories, and sizes with a simple application process.Like 85% of mobile users, we begin our design journey with mobile and test other devices to ensure that we don't miss any sales opportunities.

Website Activities

We joined the customer journey to improve brand awareness by creating different types of web businesses showing different brand values (portions, new products, product quality, etc.) and we succeeded with 150 bulk orders, including 1,700 electronic parts.

Email marketing

We joined the customer journey to improve brand awareness by creating different types of email marketing to spread the new messages and brand appearance by showing different brand values (portions, new products, product quality ...etc).

social media

We helped our client gain exposure online using different social media platforms (Facebook, Instagram) after understanding the company's target audience, and we reached 2,000 followers based on our digital marketing campaigns with 5,000 impressions and 3,000 interactions.

OUTDOOR MARKETINg

We  joined the customer journey to build brand awareness by creating different types of outdoor elements like us (billboards - window displays - flags - stands) following brand guidelines.